Here's an interesting video by Engineered Truth on affiliate marketing tips. He interviews Priest Willis, an Affiliate Marketing Manager with Lenovo.

Not a huge fan of the editing in this video as it seems to be a mismatch, but the content is good.

Affiliate Marketing Tips Interview Notes

Here's what I came away with. A lot of these are good reminders and I filled in the blanks with what I inferred from their conversation as well.

  1. Find relevant industry info. You actually want to provide accurate information.
    1. Use blogs, videos, or whatever you need to get started.
  2. Find a niche you enjoy. It's going to be a lot of work so it might as well be something you can stomach.
    1. The deeper the niche, the better.
    2. Start with that one core thing you like and you can build from there.
    3. Now that you have the information, see if you actually want to do this.
  3. Play with different marketing tactics. Not all tactics work work for your niche.
    1. PPC, SEO, or social media. Pick one to start and build from there.
  4. A/B test everything.
    1. If something didn't work, how did you know? Why didn't it work?
    2. Be willing to test and don't give up.
  5. Find or develop a longterm strategy.
    1. It takes about 6 months to learn everything. This isn't something you can whip up in a weekend.
    2. Tactics may not be universal. It's unfortunate, but you won't know until you try them.
  6. Don't forget to network.
    1. The website itself isn't the end goal. You need to get out there.
    2. Affiliate marketing is about relationships.
    3. Relationships give leverage.
  7. Stay focused and don't chase every shiny object.
    1. It's good to test tactics, but don't go too crazy. See one thing through.
    2. Don't get caught by shiny objects.

Take a look at Flippa.

Priest has his own consulting website at insidethemarketplace.com (formerly affiliatemission.com).

What did you pick up that you really liked? Place it in the comments below.

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